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BUILD YOUR BRAND

MarginEdge

MarginEdge, a platform built for streamlining restaurant operations, approached us with a clear objective: create a compelling experience that resonates with their ideal customer—restaurant owners and operators seeking clarity, not complexity.

View MarginEdge Site

2d animation

Identity & Branding

Creative Direction

2d animation

Identity & Branding

Creative Direction

Character Development

Despite offering powerful solutions, MarginEdge struggled with communicating their platform’s value in a way that felt intuitive and inviting. Their messaging needed to not only explain the product, but also engage the right audience and convert interest into action.

Deconstruction of doubt

I crafted a thoughtful storytelling and design strategy focused on clarity and visual simplicity. By breaking down the platform's features into easily digestible moments, we created a narrative that speaks directly to the pain points of their target audience—while also reflecting MarginEdge’s innovation and personality.

Increased Awareness + Brand Credibility

The result was a polished, conversion-optimized experience that retained high-value visitors, improved lead engagement, and helped drive deeper customer trust. The final piece became a cornerstone of their digital presence, bridging the gap between product complexity and customer clarity.